Welcome one and all to the very first Slogan Showdown! The only series (that I know of) that pits video game marketing against... itself.
Today's battle is between the many faces of Nintendo's titan of handheld gaming - the Game Boy. So let's take a look at some of these interesting marketing slogans that Big N felt were worthy of there precious portable gaming device.
Contender #1: Game Boy (1989)
Slogan: "Now You're Playing with the Power! Portable Power!"
Thoughts: Meh, it's not a terrible slogan, but it's not very original. As some of you older folks may remember (I certainly don't) the NES' slogan was "Now You're Playing with the Power!" Nintendo basically just tacked on the whole "Portable Power!" line. The first Game Boy was a big deal and it even came with that "outrageous new game" known as Tetris. I've never heard of it, but if you pop it in cyborgs will play it with you.
Contender #2: Game Boy Color (1998)
Slogan: "Get into it!"
Thoughts: Yes, I realize I skipped over the Game Boy Pocket, but it really didn't have much of main slogan and was basically a slimmed down version of the original. I can't say I was ever very fond of the "Get into it!" marketing ploy, I find it even less appealing than the "Portable Power!" It guess I just don't get what I'm supposed to get into. The colors? The... well... the colors are really the only thing that made it different. It took less batteries, right? I guess I can get into that.
Contender #3: Game Boy Advance (2001)
Slogans: "Life Advanced" & "Who Are You?"
Thoughts: Now this is what I'm talking about! These commercials are great and the slogans are simple and effective. Though everyone looking like Mario and friends is a pretty cool shot (or is it terrifying), I can;t help but like "Life Advanced" more. It's just such a nice little line. You're going to buy this new advanced Game Boy? Well your whole life just advanced!
The Verdict: Yep, you guessed it - "Life Advanced" wins in my book. Not that it was the most fun or innovative, it just makes me want to pick up a GBA. It's effective!
That's all for this weeks Slogan Showdown. Who should I pick next week? Who do you think should have won? Did I miss an important slogan from the Game Boy era? Let me know in the comments below.