It's hauntingly delicious!
The mascot of this cereal is a ghost, and I'll get to that in a minute. Because all the monster cereals are shaped like ghosts, I thought maybe Boo Berry was the first. A quick search revealed that Count Chocula and Franken Berry were sold almost 2 years earlier, but Boo Berry was the first blueberry cereal ever sold.
Based on his appearance here, I have come to the conclusion that the man who would become Boo Berry was either in a barbershop quartet or was an old-timey traveling salesman, and either way he was high as a kite at the time of the untimely demise that turned him into a ghost. Or maybe those are just sleepy eyes, and he fell asleep at the wheel and died, but being high would explain why he's pushing blueberry flavored sugary cereal - he possesses people and gives them the munchies.
I was able to taste the blueberry flavor (or at least convinced myself that I could), and of course the sugar, and it is a good combination. For once, the ghost shaped cereal makes sense, and it's accompanied by blue and purple marshmallows. The cereal itself looks more purple than blue, but it's still closer to actual blueberry color than if it was a lighter blue.
As you can hopefully see, the cereal gives you the unique product of blueberry flavored milk, and the purple cereal leaves behind a bluer milk that tastes pretty good so it all works out.
So if you don't have a problem with sugary artificially colored cereal, dig in, it's good. And if it makes any difference, sugar (at 9g) isn't the first ingredient, it's 3rd after Whole Grain Corn and Corn Meal (the marshmallows are 4th). It's also fortified with 13 vitamins and minerals meeting 6, 10 or 25% of the daily recommended value. So with a little denial you can almost convince yourself it's good for you.
The box also includes some trivia, but no logo this time. I came up with that brilliant "it's hauntingly delicious" line all on my own and any similarities to a certain leprechaun's catchphrase is pure coincidence . (If some of the review sounds similar to the ones for the other cereals, then thanks for reading those other ones and noticing).
I liked this one so much that I'll be buying another box (or two) when I hit up Target this weekend.