Look, it's hard to argue that the XBox One reveal and the proceeding PR wasn't a disaster. The past 48 hours have been painful. I won't go into all the disappointed/scary news, but if there's one positive we can agree upon it's that the tech for Kinect 2.0 is pretty damn impressive.
Now, I'm not thrilled that the Kinect 2.0 is bundled with the system and required to be plugged in, but the former could be a good thing because of ubiquity. Every Xbox One will have a Kinect, and every Xbox One owner will have a Kinect. What does this mean? Well, MS is in a position to do something utterly amazing (and I don't use that word lightly) that could completely turn around hardcore gamers' opinion of the console and, more importantly, really get the attention of the media. What is this magical thing you ask?
MS needs to show Kinect 2.0 working with the Oculus Rift.
Accurate body tracking + a truly ground-breaking VR headset would probably be the biggest step forward in gaming in, maybe ever. And assuming you've seen/heard the reactions of people using the Rift, you'll know that this thing has incredible potential for experiences other than gaming.
This, THIS would get the attention of everyone. Remember how the Wii drew in the hardcore because they imagined playing motion controlled Zelda (yes yes, I know it didn't live up to your expectations but, admit it, it DID get you excited) and also the general population due to how revolutionary yet simple the experience of Wii Sports was? Oculus Rift + Kinect 2.0 is lightning-in-a-bottle, show-stopping stuff. It's so obvious it'd be stupid not to do. Of all the "exclusives" to acquire, if they sign a deal with the Rift dudes so that you can't use one with the PS4 or WiiU...
I'm not saying that the XBox One should come bundled with an Oculus Rift, but at the very least they need to say that it will function on the One *shudders* and it will get support. I could go on and on about this but I'll see you in the discussions.