Released yesterday shortly following the unveiling of the slim PS4, this masterful piece of advertising was released on the Japanese Playstation Youtube account.

It tells the story of the lady on the 5000 yen bill (essentially, the Japanese Ulysses S. Grant from the American $50 bill), who lives inside the PS4. She can hear the complaints from people about $350 being too much and about how anxious they are for Persona 5 and decides to tell us all the good news—that it’s $299.99, and that Persona 5 comes out the same day—through the art of song and in ridiculously over-the-top music video form.

I added some subtitles for people who may not speak Japanese so you can fully appreciate the sheer awesomeness of this piece of marketing goodness.