Good evening and welcome to Word of the Day! A journey through the English vocabulary and the words that piqued my interest, in WotD we'll be learning a new word for each working day of the week, bar holidays, unless there's a holiday special...

Today's word is:

din

|din|

noun [in sing. ]

Aloud, unpleasant, and prolonged noise : the fans made an awful din.

verb ( dinned |dɪnd|, dinning |dɪnɪŋ|)

  1. [ trans. ] ( be dinned into) (of a fact) be instilled in (someone) by constant repetition : the doctrine that has been dinned into all our heads.
  2. [ intrans. ] make a loud, unpleasant, and prolonged noise : the sound dinning in my ears was the telephone ringing.

ORIGIN: Old English dyne, dynn (noun), dynian (verb), of Germanic origin; related to Old High German tuni (noun) and Old Norse dynr (noun), dynja 'come rumbling down.'

This one is pretty simple, the dinning sound of the Vuvuzelas was the highlight of the 2010 World Cup in South Africa, not the football, not the mess FIFA had in its hands, not the lousy refereeing, it was the noise of the plastic trumpets. What started as marketing ploy, ended up killing the atmosphere of the whole tournament.